Stop Splurging: 5 Drugstore Makeup Brands Better Than Luxury Names
Still Spending A Fortune On Your Cosmetics?
Are you overspending on makeup that comes in fancy packaging? Just because it's marketed as luxury doesn't mean it's any better than the drugstore variety. In fact, many of the more basic-looking, inexpensive brands offer surprising value. Here are five drugstore makeup brands that can outperform their luxury counterparts.
1. E.l.f.
E.l.f. is widely considered a great cosmetics brand because it offers high-performing products are impressively low prices. It's known for creating affordable dupes of popular high-end products that are basically the same quality.
2. Maybelline
Maybelline is one of the leading brands in the drugstore beauty market. It's known for its affordability, quality, and wide range of products that are available at almost any drugstore.
3. NYX
NYX is known for its makeup, reaching professional-grade quality at accessible prices. It's also known for its inclusive, digital-first marketing, making it popular with Millennials and Gen Z.
4. L'Oréal
L'Oréal isn't your ordinary drugstore cosmetics company: it invests heavily in research to bring you high-quality, innovative products. It's also known for its sustainability, ethics, and empowering, body-positive marketing.
5. Milani
Milani is one of the fastest-growing cosmetics companies in the US, offering luxury-quality products at a fraction of the price of other brands. It's also celebrated for its innovative, cruelty-free, and vegan products.
